As Sentinel’s Director of Strategic Communications, Aden leads initiatives that strengthen the firm’s brand, support business development and clearly communicate the value of its risk management, employee benefits and HR consulting services. He collaborates with Sentinel’s leaders, advisors, and service teams to develop compelling content, thought leadership and sales resources that build relationships and enhance clients’ experiences.
Aden brings more than 25 years of marketing, communications, and business development experience across the legal, agency and education sectors. Before joining Sentinel, he held senior marketing roles with Womble Carlyle Sandridge & Rice (now Womble Bond Dickinson), Carolina Biological Supply Company and Riveron. Throughout his career, he has built marketing programs, supported organizational growth and launched new service lines. He enjoys translating complex subject matter into clear, persuasive communications.
Aden earned his bachelor’s degree from Penn State. He lives in Chapel Hill, North Carolina and enjoys photographing landscapes and towns with his wife and spending time with their four grown-up children.
Education
Pennsylvania State University
B.A., History (Policy Analysis)