Jerry Peters, MBA

As Director of Marketing and Communications, Jerry leads the elevation of Sentinel’s value proposition to drive new business growth, strengthen client and team member loyalty, and engage a broader network in advancing the firm’s mission and vision across an integrated multimedia platform.

Jerry brings extensive branding and communications experience, most recently serving as Vice President of Brand Advancement for Make-A-Wish Eastern North Carolina. During his tenure, the organization granted an average of 200 life-changing wishes each year to children with critical illnesses.

A Havelock, North Carolina native, Jerry began his career in sports marketing, holding media relations roles with the Washington Capitals and Carolina Hurricanes of the National Hockey League. He also served for more than 15 years as a member of the Lenovo Center Off-Ice Officials staff, overseeing enforcement and administration of the NHL’s Commercial Coordination Policy during Hurricanes home games.